It’s not just outside temperatures that are getting colder, at East Coast we’re freezing more than half of our fares for journeys to and from London, from January 2014.
This means that ticket prices on Anytime, First Anytime and most Advance fares for journeys to/from and via London, will remain the same as they are today.
Almost 60% of all East Coast journeys begin or end in London, so this great news will benefit the majority of our passengers.
From Thursday 2 January 2014, we’re:
- Freezing over half of all our fares. Fares on 53% of all journeys to or from London made by East Coast customers – the company’s biggest travel market – have been frozen. This includes all First Anytime fares, Standard Anytime fares to London and most Advance fares. Fares on 43% of all journeys made by East Coast customers will be frozen
- Freezing around two thirds (66%) of unregulated fares for journeys to/ from London. These fares are set by East Coast. Unregulated fares on 58% of all East Coast journeys will be frozen
- Freezing around two thirds (68%) of all Advance fares for journeys to/ from London. These cheaper fares are booked in advance and are popular with leisure travellers. Advance fares on 64% of all East Coast journeys will be frozen
- Freezing all Anytime fares for journeys between stations across the route and London. These tickets are particularly popular with business travellers who are attracted by the turn-up-and-go flexibility of these tickets
East Coast Managing Director Karen Boswell said: “We’re freezing fares to help our customers, and encourage more people to travel with us. This will help us to continue to grow our business, and to give back even more to the taxpayer.
“This is a straight forward commercial decision which is very good news for our customers and businesses across our route. It will also help East Coast to sustain our strong advantage in a highly competitive travel market.
“When you take into account the rate of inflation, today’s announcement represents a genuine real terms cut in our overall fares.
“We believe this will attract more people to our trains, and help to maximise revenue.
“It will also help businesses and hard-working people by holding down the cost of travel for many. As one of the leading long-distance train operators, we’re doing our bit to help businesses grow, and that has to be welcome news for jobs and investment in the regions we serve throughout Britain.”