Home

All about cookies

 

Use of “cookies”

A cookie is a tiny file that is stored on your computer or browser when you visit certain web pages. eastcoast.co.uk uses cookies to enable you to browse our website and use its features (e.g. tracking items in your basket whilst making a booking, remembering you when you return to our site and informing us how many visitors we have to the site and what content is of most interest to you). This helps us to ensure our site is designed to make finding what you need as quick and easy as possible.
Our cookies don't harm your computer and don't store personally identifiable information (i.e. information which can be used to reveal who you are - such as your payment details, just the unique identifier that is associated with that information). A list of all the cookies used on this website, by category, is set out in the table below.

Types of cookies

First party cookies are set by the website that you are visiting.

Third party cookies are set by a party other than the owner of the website you are visiting (i.e. a third party). Typically, third party cookies will be set by the organisations providing analytics services to the website owner (e.g. WebTrends and Google Analytics) or advertising network providers.

Session cookies are stored only during a browsing session and are removed from your device when the browser is closed.

Persistent cookies remain on your device even when the browser is closed.  Persistent cookies enable a website to remember you on subsequent visits, speeding up or enhancing your experience of services or functions offered (e.g. by remembering preferences). 

Disabling cookies

For more information on how to remove cookies or prevent cookies from being created on your particular browser, visit the Managing Cookies section of allaboutcookies.org (Note: this will open in a new window).

If you choose to disable cookies through your browser settings, you will lose some functionality of this website and, if you have signed up for the East Coast Rewards scheme, you may not receive the benefits that would otherwise be available to you. 

Strictly necessary cookies

These cookies are essential for the operation of this website. Without these cookies, we wouldn’t be able to remember the products and services you have ordered as you go through the check out process. These cookies are all “session cookies” on this website - they allow us to link your activity during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. Session cookies are created temporarily and once you close the browser, all session cookies are deleted. Session cookies will not be used to advertise products or services to you or remember your preferences or username beyond your current visit.

Performance cookies

We collect non-personalised information about your visit to help us enhance your experience on this site, such as some of the pages you visit and some of the searches you perform. These cookies don’t collect information to identify you, all information is non-personalised and only used to help us improve how the website works. We use it to improve the contents of the site, to compile (for internal market research purposes), aggregate statistics about site usage and to resolve errors.

Functionality cookies

If you check the "Remember me on this computer" box on the "Sign In" screen or the "Register as a new user" page, we will remember the device you are using the next time you visit this site. We will remember you by name and email address on the Sign In page, on the device you are using. To do this, we will use a cookie which doesn’t hold any personally identifiable information (i.e. your name or email address) but, instead, holds a globally unique identifier (GUID) that is associated with that information. If you have checked the "Remember me on this computer" box, you can change your mind at any time by simply unchecking this box on the "Sign In" screen so that the cookie will expire at the end of each browser session.

We also use a cookie to remember the choices you make, so that our website can be more tailored to your needs, improving your journey through it. By using information based on your "home station" (which is chosen by you as your nearest station during the registration process or within My Account) and your interests, we can display, for example, the cheapest fares from your nearest station and show you offers and service improvements that are relevant to you. This cookie doesn’t store personally identifiable information, it simply holds a globally unique identifier (GUID) that is associated with that information. This cookie cannot track your browsing activity on other websites. 

Targeting cookies

We also place internet tags in combination with cookies on different pages on this site and deploy these tags through a third-party. We use this technology to measure visitor response to our site and the effectiveness of our advertising campaigns (e.g. whether a search engine was used to find our site, how many times a page is opened and which information is consulted). These cookies don’t collect personally identifiable information - all information these cookies collect is aggregated. 
Targeting cookies are also used to link to services provided by third parties, such as 'Like' buttons and 'Share' buttons for social networks like Facebook. The third party provides these services in return for recognising that you have visited our website.  Additional third-party cookies may also be dropped from time to time and these cookies may vary slightly from the list below, however all of the suppliers are approved media partners who adhere to industry best practise.

East Coast Reward Scheme

We set first party session cookies to enable us to administer the East Coast Rewards scheme.  These cookies allow us to recognise you and help us to track your Points.  You will need to have the East Coast Rewards cookies (shown in the table below by reference to the "rewards.eastcoast.co.uk" domain) enabled in order to use East Coast Rewards.  You will lose the benefit of East Coast Rewards if you disable the use of cookies through your browser settings.

East Coast Mobile

We set first party persistent cookies to enable us to track whether users have viewed the cookie privacy message, to enable the saved journeys feature and remember recent searches. We set first party session cookies to detect the kind of device you are using and whether you have been re-directed from the desktop site. All cookies used on the mobile site are shown below with reference to the “m.eastcoast.co.uk” domain. We also set a first party session cookie if you book a ticket via the mobile site – this is shown below under the “Strictly necessary” section with reference to the “tickets.eastcoast.co.uk” domain. You will lose the ability to use these features if you disable the use of these cookies through your browser settings. 

Banner advertising on other websites

This type of advertising is designed to provide you with a selection of products based on what you're viewing on eastcoast.co.uk, which are presented to by Audience Science (the company we use to help us advertise) when you visit other selected websites. The adverts may highlight alternatives as well as offers deemed relevant to your browsing history. The technology behind these adverts is based on cookies.
The data contained in the cookie used in these adverts is completely non-personalised. For more information on Audience Science's privacy policy, please visit their website. Please note that we cannot be responsible for the content of external websites, including Audience Science's website).

We would like to continue to display content that's relevant to you.  However, you can change your preferences to stop this type of advertising by following this link to Audience Science's privacy policy and opt-out function.  If you would like more information about display advertising and to know your choices regarding behavioural advertising (i.e. advertising which is tailored based on your internet browsing activity), please visit the Your Choices website.

Partner cookies

We also have relationships with carefully-selected partners (e.g. our hotel booking service).  our partners may also set cookies during your visit on their site(s).  Please note that we're not responsible for the content or cookie policy of other websites, including those belonging to our partners.

We're giving you this information to make sure we are honest and clear about your privacy when using our website.  We will continue to audit our use of cookies as we continue to improve our website.

Name of cookieDomainPurpose of the cookie
Strictly Necessary

JSESSIONID

EC.NATIONAL
RAIL.CO.UK

This third party session cookie allows a user to be recognised as arriving from National Rail to this website, so that data selected is remembered from page to page.

WEBTISTOKEN

EASTCOAST.CO.UK

This first party session cookie contains a unique token used by this website to obtain information for site personalisation.

WEBTISPERSON
ALISATION

EASTCOAST.CO.UK

This first party session cookie contains a unique token used by this website to obtain information for site personalisation.

ASP.NET_
SESSIONID

EASTCOAST.CO.UK

This Microsoft.net generated token is used to recognise a user and tie their session to the interactions with the web server. Without this cookie the site would not function. This first party session cookie allows a user to be recognised within the website so any page items / data selected is remembered from page to page.

ASP.NET_
SESSIONID

TICKETS.
EASTCOAST.CO.UK

ASP.NET_
SESSIONID

REWARDS.
EASTCOAST.CO.UK

When a user connects to an ASP.NET application, a unique session ID is associated with the user; this is stored in a session cookie along with any information the application requires to persist between page calls e.g. in this case that the user is logged on. This third party session cookie therefore allows a user to be recognised within the website so any page items / data selected is remembered from page to page.

WEBTISLOGIN

EASTCOAST.CO.UK

This first party session cookie supports the logged in and transactional functionality of this website. Two values are stored in this cookie: one defining whether the user is logged in and one defining how many items the user has in their basket.

SECURETOKEN

EASTCOAST.CO.UK

This is an SSL-only cookie containing a unique randonly generated ID. It is a first party session cookie used for session validation in the secure areas of the website.

ECR

REWARDS.
EASTCOAST.CO.UK

This first party session cookie stores a server generated session ID that indicates which server within the load balancing this user session is active upon. 

ORIGINATING
_URL

EASTCOAST.CO.UK

This first party session cookie stores the original referring URL. It is used to track how our users found this site so that we can relate this to specific actions on this site.

CKM M. EASTCOAST.CO.UK This first party persistent cookie is used to glean whether the visitor has viewed the cookie privacy message
ECTSAVEDJOURNEYS M.EASTCOAST.CO.UK This first party persistent cookie is used to record the ‘saved journey’ preferences by the visitor for current and future visits
PERM_TRACK EASTCOAST.CO.UK This is a first party persistent cookie which tracks a user's actions across sessions (but collects no personally identifiable information) It is primarily used for fraud detection and analytics.
GNER_
MARKETING
EASTCOAST.CO.UK This is a first party session cookie which stores a network load balancer ID to ensure that the user completes their visit to the site on the same server.
ICO_W_ECML_EM EASTCOAST.CO.UK This is a third party session cookie for automatically signing in, or redirecting a user when a user logs onto the onboard Wi-Fi.
ICO_ECML_PO EASTCOAST.CO.UK This is a third party session cookie for automatically signing in, or redirecting a user when a user logs onto the onboard Wi-Fi.
ICO_W_REM EASTCOAST.CO.UK This is a third party session cookie for automatically signing in, or redirecting a user when a user logs onto the onboard Wi-Fi.
ICO_W_ECML_REG_EM EASTCOAST.CO.UK This third party cookie is the value of the email used at the last successful onboard Wi-Fi registration.
ICO_W_ECML_REG_PO EASTCOAST.CO.UK This third party cookie remembers the value of opt_in used at the last successful onboard Wi-Fi registration.
ICO_W_ECML_LA EASTCOAST.CO.UK This third party session cookie keeps track of the time when the session expires for the onboard Wi-Fi.
EXPERIENCECOOKIE TICKETS.EASTCOAST.CO.UK This is a first party session cookie which provides a consistent user experience. It ensures that once a user has started using a particular user-interface, they will continue to use that user-interface throughout their session (even if the session data is lost because of a timeout).
Performance

ACOOKIE

STATSE.
WEBTRENDSLIVE.COM

This is a first party persistent cookie. Webtrends cookies are used to record information about which pages a user has viewed and how they have navigated through this site. This data enables us to improve our site performance by providing content that is popular with our customers and identify content that is not. This also means we can provide more relevant content to improve a user's experience of this site.

UTMZ

EASTCOAST.CO.UK

This first party persistent Google Analytics cookie identifies which website or search term to assign credit for, should a user purchase or complete one of the core goals from this website. This includes the source of the visit such as the website a user clicked on to visit us, the search engine used and keyword used.

UTMA

EASTCOAST.CO.UK

This first party persistent cookie enables Google Analytics to understand the volume and frequency of visits to this website e.g. the first visit, repeat visits and when a user visited.

UID

ADDTHIS.COM

This third party persistent cookie allows AddThis to identify those users that have already shared content using AddThis content on this website, and also record the number of visitors that viewed / used the AddThis content. This cookie is used to track usage of the Addthis.com service.

UVC

ADDTHIS.COM

UIT

ADDTHIS.COM

PSC

ADDTHIS.COM

VISITOR_INFO1
_LIVE

YOUTUBE.COM

This third party persistent cookie is used by YouTube to store user preferences when viewing pages containing video content. It contains non-personally identifiable data.

WT_FPC

EASTCOAST.CO.UK

This is a first party persistent cookie. Webtrends cookies are used to record information about which pages a user has landed on and how they have navigated through this site. This data enables us to understand: which pages users visit on this site, which internet browsers are being used, popular content and how users arrived at this website.

UTMB

EASTCOAST.CO.UK

This first party persistent cookie provides Google Analytics with page level behaviour insight. This is a timestamp to identify how long a user stayed on a webpage and to identify at one point on this website a user left.

UTMC

EASTCOAST.CO.UK

WT.USER-
4222002

TICKETS.
EASTCOAST.CO.UK

This is a WebTrends Optimize Tests / Target session cookie which ensures consistency in the content displayed across user sessions. It identifies whether the user has already been exposed to a piece of testing content. This a first party/third party (if enabled) cookie.

_WT.MODE
-422002

Includes:
_wt.
activeSplit
_wt.
mode
_wt.
user
_wt.
control
_wt.
conversion

TICKETS.
EASTCOAST.CO.UK

This is a WebTrends Optimize session cookie containing non-personally identifiable information. It identifies the name of the split test the user is in. It use a randomly generated user ID to identitfy/test.  This is a first party/third party (if enabled) cookie.

_WT.UT.DATA

TICKETS.
EASTCOAST.CO.UK

This is a first party cookie which is used in site design testing. It saves some values on one test page (e.g. how a user navigated through the site) and then reads it back further down the purchase process (for example the confirmation page). This allows us to improve the performance of the website by using data collected from one part of the journey to personalise a latter part of the journey.

JSESSIONID

OTSS.OPTIMIZE.
WEBTRENDS.COM

A WebTrends Optimize Test / Target session cookie which ensures consistency in the content displayed across user sessions. It identifies whether the user has already been exposed to a piece of testing content. This is a third party cookie.

SESS_TRACK

EASTCOAST.CO.UK

This first party session cookie is used to a remember a user's actions within a session. It is used for sticky load-balancer sessions and analytics. This cookie contains non-personally identifiable information.

Functionality

ECTRECENTSEARCHES

M.EASTCOAST.CO.UK

This first party persistent cookie is used to remember recent searches by the visitor.

51D

M.EASTCOAST.CO.UK

This first party session cookie is used to detect mobile browser user agents

WEBTISTOKEN

EASTCOAST.CO.UK

This first party persistent cookie contains a unique token used by this website to obtain information for site personalisation.

WEBTISPERSON
ALISATION

EASTCOAST.CO.UK

This  first party persistent cookie contains a unique token used by this website to obtain information for site personalisation.

MRDR

EASTCOAST.CO.UK

 

M.EASTCOAST.CO.UK

This first party session cookie is used to record that you've been redirected from the desktop site over to the mobile site

51D

EASTCOAST.CO.UK

This first party session cookie is used to detect mobile browser user agents.

Targeting

ID

DOUBLECLICK.NET

Behavioural targeting cookes are designed to keep track of how many times a user visits this website and the pages viewed. We look to idenify where a visit originated from e.g. a search engine or an advertising banner that a user clicked on, to identify the value of our marketing activity. This third party persistent cookie contains no personally identifiable information.

ID

DOUBLECLICL.NET

Banner Advertising

UID

AD.YIELD
MANAGER.COM

These behavioural targeting / advertising cookies keep track of how many times a user visits this website and the pages viewed. We look to identify where a visit originated from e.g. a search engine or an advertising banner that a user clicked on, to identify the value of our marketing activity. This third party persistent cookie contains no personally identifiable information.

BH

AD.YIELD
MANAGER.COM

AA002

ATDMT.COM

MUID

ATDMT.COM

UUID2

ADNXS.COM

SESS

ADNXS.COM

ANJ

ADNXS.COM

V

CONTEXTWEB.COM

CWBH1

CONTEXTWEB.COM

ANON_ID

TRIBALFUSION.COM

S

WTP101.COM

This third party persistent behavioural targeting / advertising cookie is designed to keep track of how many times a user visits this website and the pages viewed. We look to identify where a visit originated from e.g. a search engine or an advertising banner that a user clicked on, to identify the value of our marketing activity. In addition we look to build an online profile of user behaviour based on aggregated data, to be able to serve tailored advertising on the Tribal Fusion network. This cookie contains no personally identifiable information.

TUUID

WTP101.COM

These third party persistent behavioural targeting / advertising cookes are designed to keep track of how many times you visit this website and the pages viewed. We look to identify where your visit originated from e.g. a search engine or an advertising banner that a user clicked on, to identify the value of our marketing activity. This cookie contains no personally identifiable information.

SYNCED

WTP101.COM

CRTGT

SOCIAL.BIDSYSTEM

AUD

CRWDCNTRL.NET

OAID

CRWDCNTRL.NET

CC

CRWDCNTRL.NET

CLI

COLLECTIVE-MEDIA.NET

AJUSERGUID

ADJUG.COM

AJRBDS

ADJUG.COM

UIDR

SCORECARD
RESEARCH.COM

UID

SCORECARD
RESEARCH.COM

DC

CRWDCNTRL.NET

NETID01

.REVSCI.NET

Audience Science operates a data platform and advertising network that captures non-personal data to help build user profiles that can be utilised for digital marketing analysis and identification of potential customers to communicate to with messages about relevant East Coast products and offers. These cookies are third party persistent cookies.

rts_AAAA

.REVSCI.NET

RSIPUS_AAAA

.REVSCI.NET



Further information about cookies
If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org or allaboutcookies.org (these open in a new window).  (Please note that we can't be responsible for the content of external websites including aboutcookies.org and/or allaboutcookies.org).